Delhi based Internet media and news
startup, ScoopWhoop Media has acquired Touchfone Technologies for an
undisclosed amount in a cash and stock deal. The buyout is the first for the
Kalaari Capital backed ScoopWhoop, which was founded in 2013.
Touchfone Technologies founded in
2010 and backed by Blume Ventures, enables video delivery and ad targeting
across devices and networks. It counts Star, Asianet, Disney and Big Flix among
its clients. Touchfone Technologies, video streaming product Strmeasy enables
Video streaming services on 2G and Edge Speeds, which will help ScoopWhoop,
target this market. In addition to video streaming services, the company will
focus on improving personalization and brand revenue opportunities through
targeted advertising.
Strmeasy is a video delivery platform
that streams videos in low bandwidths. It offers end-to-end video solution
which helps businesses manage and deliver videos with the highest quality
irrespective of the device or network the user is on. With this acquisition of
Strmeasy, ScoopWhoop will focus on boosting the advertising offerings, with the
help of targeted video ads which have the highest Cost per Mile (CPM) rates in
display advertising.
This development will also establish
its presence in Bengaluru, in addition to the Delhi and Mumbai. Earlier in
November 2015, ScoopWhoop had raised $4 Million, in a funding round, from
Kalaari Capital. Other startups in the space include PopXO, MissMalini and LBB
etc.
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