Rooftop Media records and licenses
the digital rights for comedians’ sets at comedy clubs across the USA. The
company currently has partnerships with Apple and Yahoo and works with
streaming services including Sirius XM, Pandora, and Spotify. Recently, Amazon
had struck a deal to acquire Rooftop Media, as online comedic content service
that it believes will help it enter new categories, as it competes against
fast-rising competition from streaming media such as Netflix Inc.
San Francisco based Rooftop Media
produces video and audio content related to stand up comedy, funny short films,
and sketch comedy shows, which are then licensed to media and marketing
companies to be put online for live broadcast, or made available on demand.
Audible is an online audio book service acquired by Amazon in 2008 for almost
$300 Million. All of Rooftop content will now be transferred to Audible, which
already has more than 170,000 titles available online.
Amazon vision is to make the company
a tech and media behemoth. Amazon is competing with competitors head to head in
all countries. This year Amazon acquired Twitch, on online gaming platform.
Over the past few years, Amazon has stepped out of its conventional retail
business and created its very own smartphones, tablets, and set top TV boxes to
boost digital content sales. Amazon also launched a new device known as the
Fire TV Stick. It is claimed to be powerful streaming media stick in the
market. It will compete with Google new Chromecast device.
In India, Amazon is in talk to
acquire Fashion Portal Jabong to compete with Flipkart, who acquired Myntra
this year. Amazon is also in talks to buy a minority stake in gift card
technology and retail firm QwikCilver Solutions. It provides backend technology
for the gift card business of several retailers including Shoppers Stop,
Lifestyle, and Croma.
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