Friday, 27 June 2014

Flipkart launches Digiflip Pro

India’s e-commerce giant Flipkart has launched a tablet today. All customers who log in their Flipkart account will now have a choice to buy a tablet. The seven-inch tablet named “Digiflip Pro XT712” and has a thickness of 9.2mm will come under price tag of Rs. 9999. It will weigh only 285 grams and is thinner than other tablets in this class.

As per specifications, it has 1280 * 800 HD screen with IPS panel, MediaTek MT6582 quad-core chipset running at 1.3GHz and 1GB of RAM, 16GB storage space and microSD slot with 32GB limit. It also has features of dual-SIM functionality with 3G and voice calling support. It comes with a 5-megapixel rear camera and a 2-megapixel front camera.

Flipkart will add some additional features with this series. One will have shopping benefits of worth over Rs. 5000 and free eBooks worth over Rs. 2000. The tab will also have free Flipkart app already installed in it. The tablet will be running on Android Jelly Bean 4.2.2. It also comes with a 3000mAh battery. There will be a Bluetooth earpiece free with the tablet as well as 50 percent discount on the cover. Flipkart is offering one-year warranty in the tablet and a 24-hour customer care support.

With so much of features in a tablet and in a very cheap price range, Flipkart now aims to acquire Indian gadgets market. There is a big gap between this price range and Flipkart has successfully filled this gap before any other company. Last month, Flipkart acquires fashion retail giant Myntra and rose new funding at $210 million. With competitors like Amazon, Snapdeal, and eBay, Flipkart Tablet will acquire Indian market faster than any other company will. They will now try to increase tablet sales in India, which declined by 17.5 percent last year. With this move in the market, Flipkart now have to compete with Samsung and Apple.


In recent news, Google is also trying to launch Android phones in Indian Market under a price tag of Rs. 6000. For that, Google will tie up with Indian companies like Micromax, Karbonn, and Spice. Mozilla had already tied up with Spice and Intex to cover Indian markets, who will sell phones under a price tag of Rs. 1500. Infosys Chairman Narayan Murthy will collaborate with Amazon for e-commerce business in India after stepping down as the Executive Chairman of Infosys. Murthy will route his investments through his firm Catamaran Ventures. Amazon and Catamaran are planning to form a joint venture in India for back end operations in which Catamaran will hold a majority 51% stake. Amazon operates as a third party market operator, providing platform for others to sell, instead of selling directly. This is because FDI restrictions in e-commerce in India. With so much of mergers going in electronic market in India, it seems that customers can buy good products in a very cheap range.

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