Dentsu Inc. is an International
advertising and public relations company whose headquarters are located in the
Dentsu Building in the Shiodome district of Minato, Tokyo. The Company origins
as a media representative producing the first newspaper advertisements and the
first television commercials in Japan. The company now offers a range of
services, from traditional and creative marketing to specialty disciplines such
as sports marketing, digital contents, PR, and a growing range of communication
services.
Dentsu reached an agreement with
the principal shareholder of Mumbai based WATConsult, a digital agency, to
acquire a 90% stake in the company, which will ultimately be increased in steps
to 100%. WATConsult will become part of Isobar, one of the Dentsu Group’s
global network brands, and will be referred to as WATConsult linked by Isobar.
WATConsult, founded in 2007 as a
Social Media agency, has developed into a digital agency offering services such
as digital creative, digital media planning and buying, development of
campaigns that utilize social and digital media, production of digital media applications
and digital video, and online reputation management. Its clients include
Godrej, Tata, Bajaj, Mahindra, SAP, and Nikon. WATConsult employs more than 160
people across the Mumbai, Delhi, Bengaluru, and Kolkata and has annual revenue
of nearly Rs. 30 Crore.
A wholly owned subsidiary of Dentsu
Inc, the Dentsu India Group comprises three standalone full service-advertising
agencies – Dentsu Communications, Dentsu Marcom, and Dentsu Creative Impact as
well as Dentsu Media and Dentsu Digital. Tokyo based Dentsu Inc has a presence
in 24 countries across five continents. In 2012, it acquired 51 percent stake
in Mumbai based advertising agency Taproot India Communication Pvt Ltd for an
undisclosed sum.
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