Indian E-commerce giant made its
first acquisition of the year; acquired Bengaluru based AdIQuity, a global
mobile ad network enabling app developers and mobile publisher’s revenues from
their mobile inventory. AdIQuity is backed by VC’s like Sequoia Capital and has
raised $15 Million across two rounds in 2006 and 2008.
Founded by IITian Anurag Dod, AdIQuity
also facilitates ad agencies, ad networks, DSPs and other media buyers to
acquire global mobile traffic. The nine year old venture claims to have 150 Million
monthly active users in its network spread across 200 countries generating 25
Billion ad impressions every month. The country’s most valuable startup, valued
at $11 Billion is seeking to expand its presence and capabilities by the
inorganic way this year. The AdIQuity acquisition will enable.
Flipkart to boost its external
marketing capabilities as it aims to diversify into online advertising and
brand consulting for vendors. The additional revenues from these verticals
would help Flipkart in becoming profitable prior to a listing. Having kicked
off the acquisitions, it would be worth looking at the newer capabilities the
company would be looking at. Last year, to strengthen its fashion vertical it
bought out Myntra in one of the largest deals in the startup space.
Recently, Snapdeal acquired premium
and luxury fashion retailer, Exclusively.com and Wishpicker.com, an online gift
recommendation portal. While Amazon picked up a minority stake in Gift card
Technology and retail firm, QwikCilver Solutions.
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