Retail Chain Spencer Retail Ltd,
has acquired Gurgaon based Omnipresent Retail India Pvt. Ltd, which runs online
grocery business MeraGrocer.com to enter the e-commerce space. The online grocery
brand, which sold a gross merchandise value (GMV) worth Rs.5 Crore a year,
caters to Gurgaon and Delhi. The acquisition will provide Spencer an
omnichannel space.
Spencer would provide its entire
basket of retail products through its online platform, starting with grocery
and food and later extending it to non-food items. At present, Spencer Retail
has presence in 35 cities with 122 stores across India. There are three more
stores in the pipeline which will be added by March 2016. Spencer has plans to
utilize the existing logistics and infrastructure, though it also plans to tie
up with delivery companies for resources.
Meragrocer.com has been in
operations from the end of 2014, and its customers can order through a mobile-app,
IVR and pay either through an e-wallet or cash-on-delivery. Spencer expects to
complete the acquisition and integration process in the next one or two month.
At present there are close to 20 employees, all of whom will be absorbed in
Spencer.
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