Monday, 11 January 2016

Apple Buys Emotient

Apple has bought a San Diego startup working on Artificial Intelligence technology that analyzes facial expressions to detect emotions. Facial Recognition is an area in which several major tech companies have interest, though it’s not without controversy.
Facebook decided against releasing its Moments photo app in Europe because of fears over privacy regulations and Google Photos only offers its facial recognition feature in the US. Apple has also made some other acquisitions. Faceshift, a motion capture startup focused on facial analysis, and Perceptio a company with deep learning image recognition technology designed for mobile processors.

Improving Image recognition is a hot topic in Silicon Valley where Apple rivals Facebook Inc., Alphabet Inc. Google and others are investing heavily in Artificial Intelligence techniques. Apple has expressed interest in the field. In a 2014 patent application, it described a software system that would analyze and identify people moods based on a variety of clues including facial expression.

In October, Apple confirmed that it had acquired another artificial Intelligence startup VocalIQ Ltd. that aims to improve a computer ability to understand natural speech. In May, Emotient announced it had been granted a patent for a method of collecting and labeling as many as 100,000 facial images a day so computers can better recognize different expressions.

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