Ola acquires Qarth

Taxi hailing service Ola, run by ANI Technologies Pvt. Ltd, has acquired Mobile payments company, Qarth in an attempt to strengthen its mobile wallet service Ola Money launched in November last year. Qarth, which runs a mobile payments app called X-Pay, is Ola second investment in the payment space.

The move comes at a time when e-commerce leaders such as Flipkart Ltd and Snapdeal are strengthening their payment business through acquisitions. Flipkart acquired a majority stake in payment services startup FX Mart Pvt. Ltd in September last year, while Snapdeal acquired utility payment service company Freecharge for $400 Million in March last year, in the biggest ever consumer Internet deal in India.

Ola Money cannot only be used to make payments for Ola rides, but also for other online platforms such as Online eyewear store Lenskart, hotel aggregator Oyo Rooms, music streaming app Saavn and hyperlocal electronics retailer such as Zopper. Such services throws open an additional revenue stream for Ola, with the ride hailing service still being loss making, and also puts the service in direct competition with bigger rivals such as Paytm and Freecharge.

Ola, which launched food and grocery delivery services last year, shuttered both verticals earlier this month to focus on its core offering of transportation. The move came amid growing competition from Uber, which claims about 50% of the Indian Market. The two companies have rolled out services such as ride sharing, carpooling and even bike taxis and have been slashing fares in an attempt to acquire customers.