India’s third largest IT services
company Wipro has acquired US based design and business consultancy firm
Cooper, which counts Google and Starbucks as clients, as it looks to strengthen
its digital offerings to clients globally.
Cooper, which Wipro is buying
for $ 8.5 million (Rs 56 crore), will be integrated with Designit, the digital
arm of the Indian firm as CEO Abidali Neemuchwala deepens the company’s
expertise in digital offerings and focus on earning higher revenue. Cooper’s
founders -Sue Cooper and
Alan Cooper will
join Wipro to push the
company’s aggressive digital strategy. Alan Cooper is
considered the ‘Father of Visual Basic,’ and is a prominent player in
interaction design, UX and professional design education for more than 25
years.
Wipro also gets
access offices in New York and San Francisco with the acquisition. Wipro said Cooper would also
help the company expand its reach in North American market and add capabilities
in professional design education. Wipro acquired Designit for nearly
Rs 595 crore in July, 2015 to add design and digital technology capabilities.
Wipro’s digital arm and Designit currently
serve clients from across 16 offices in different markets in the world. The
acquisition process is expected to be completed in the October-December quarter
of the current financial year, subject to customary closing condition.
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