Dentsu Aegis Network has acquired the
global B2B digital media and marketing agency DWA. Established in 1996, DWA is
headquartered in San Francisco, with eight additional offices around the world.
It has also acquired Detroit based HelloWorld a digital marketing solutions
provider, focused on promotion and loyalty solutions.
HelloWorld has developed a
differentiated practice that links response-driven consumer promotion with
loyalty strategies and program execution. The company operates at the
intersection of data, technology, and marketing strategy, enabling marketers to
more effectively engage consumers and drive desirable emotional and behavioral
response.
HelloWorld creates promotional and
gamified campaigns to spark interest, loyalty programs to retain and reward,
insights-driven communications to continue the brand-consumer conversation, and
analytics to optimize marketing execution. Long-standing clients include Coca
Cola, Johnson & Johnson, and Microsoft.
DWA applies expertise in ad-tech,
real-time insight, and management decision support to a range of integrated,
global media including: Programmatic, Search, Social, and Demand Generation.
Its approach has delivered success for a diverse group of enterprise clients,
including Sprint, NetApp, Cisco, DXC, Salesforce, Oracle and Informatica.
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