Jaipur based Girnar Software Pvt.
Ltd, which owns auto portals CarDekho.com, BikeDekho.com and Gaadi.com has acquired
automotive content YouTube channel PowerDrift for an undisclosed amount.
Owned and operated by PowerDrift
Studios Private Limited, the YouTube channel uploads videos reviews of cars and
motorcycles. The channel has about a million subscribers today. PowerDrift
claims to have generated 240 million lifetime views on its channel, with an
average of 200,000 views per video.
Girnar Software, founded in 2007 also
owns TyreDekho.com and BuyingIQ.com
(online shopping adviser). In 2014, Girnar had acquired Naspers
Group-owned Gaadi.com. It also bought Zigwheels.com from Times
Internet in September 2015. The same year, it invested $1 million in edu-tech
startup CollegeDekho.
Besides Gaadi.com
and Zigwheels.com, Girnar Software acquired several
other companies. These include Drishya360s (virtual reality), Volob
Technologies (AR-VR focused visual communications), Connecto (SaaS start-up),
Help on Wheels (roadside assistance), Valueserve Management Consultants Pvt.
Ltd (consulting firm), and Advanced Structures India (car-testing and
benchmarking firm).
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