Copenhagen based startup Falcon.io
makes social media marketing easy, managing comprehensive social media
marketing campaigns for brands through publishing, engagement, listening,
advertising and measurement. The company has just been acquired by
Chicago-based Cision, a public relations and media software company.
Founded in 2010, Falcon.io offers
an integrated SaaS platform for digital marketing, which allows companies to
create paid and organic posts for all of their social networks in one
collaborative content calendar, and manage channels, teams, workflows and
campaigns. With offices in New York, Copenhagen, Sofia, Berlin, Melbourne and
Budapest, Falcon counts many major companies as clients including
Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic, and Coca-Cola.
Cision’s
software allows users to identify key influencers, craft and distribute
strategic content, and measure the impact of their campaigns. The company has
over 4,000 employees with offices in 15 countries throughout the Americas,
EMEA, and APAC. The acquisition of Falcon.io will solidify Cision’s market
leadership in media management, moving beyond the tactical nature of PR
solutions. While Falcon.io will continue to function as a stand-alone social
media platform for marketers, it will also be integrated with the Cision
Communications Cloud® to expand social media capabilities to media and
communications professionals.
No comments:
Post a Comment