Artificial Intelligence chatbot firm Haptik, a
subsidiary of Reliance Industries Ltd, has acquired a Mumbai based
conversational commerce start-up Buzzo.ai. The deal was valued at $3-4 Million.
Buzzo.ai offers personalized recommendations to
users, based on insights extracted using artificial intelligence algorithms on
user reviews across the web. Following this acquisition, Haptik will now be
able to further enhance voice and chat commerce solutions for its customers
globally, and leverage the platform to power multilingual experiences.
This is the second acquisition by Reliance
Jio-owned Haptik in the last three months. Earlier in July, Mumbai-based Haptik
acqui-hired Convrg, a Los Angeles-based startup that develops chatbots, to
serve customers in North America.
Haptik lets customers chat with voice assistants
to complete daily tasks such as online shopping, travel bookings, food delivery
among others. The company claims to have reached over 100 Mn devices and
processed more than 2 Bn conversations till date. Some of its notable clients
and enterprise partners include Samsung, Oyo Rooms, KFC, Coca-Cola, Tata Group,
and Club Mahindra among others.
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