Online grocery delivery startup Bigbasket has acquired
100% stake in Bengaluru-based milk delivery app DailyNinja. The online grocery
platform has paid around $15-20 Million for the acquisition.
The acquisition will allow Bigbasket to
consolidate its leadership position, especially in the subscription delivery
space in Bengaluru. It will also help Bigbasket’s milk delivery service -- BB
Daily -- grow its daily business by 150%-200% over the next 12 months.
DailyNinja currently has around 110,000 customers transacting daily which will
now help BB Daily augment its user base.
Currently, BB Daily makes about 160,000
deliveries per day including a wide range of fresh fruits and vegetables,
bread, dairy & eggs and a vast collection of daily essentials like
breakfast cereals, tender coconut, personal care and baby care products etc.
BB Daily will also have access to DailyNinja’s
network of 2000 milkman partners spread across India. The merger with Bigbasket
will be an opportunity for DailyNinja to double its business within a month by
leveraging BB’s supply chain capabilities. DailyNinja’s customers will be able
to access BB Daily’s extensive non-milk range.
Bigbasket has been focusing on growing its subscription
business to serve the recurring consumption needs of its customers at low
delivery costs ever since the launch of BB Daily in December 2018. Currently,
Bigbasket users pay ₹40 and above for delivery charges, which is forgone
when a user opts for a subscription package.
