Bigbasket acquires DailyNinja

Online grocery delivery startup Bigbasket has acquired 100% stake in Bengaluru-based milk delivery app DailyNinja. The online grocery platform has paid around $15-20 Million for the acquisition.

The acquisition will allow Bigbasket to consolidate its leadership position, especially in the subscription delivery space in Bengaluru. It will also help Bigbasket’s milk delivery service -- BB Daily -- grow its daily business by 150%-200% over the next 12 months. DailyNinja currently has around 110,000 customers transacting daily which will now help BB Daily augment its user base.

Currently, BB Daily makes about 160,000 deliveries per day including a wide range of fresh fruits and vegetables, bread, dairy & eggs and a vast collection of daily essentials like breakfast cereals, tender coconut, personal care and baby care products etc.

BB Daily will also have access to DailyNinja’s network of 2000 milkman partners spread across India. The merger with Bigbasket will be an opportunity for DailyNinja to double its business within a month by leveraging BB’s supply chain capabilities. DailyNinja’s customers will be able to access BB Daily’s extensive non-milk range.

Bigbasket has been focusing on growing its subscription business to serve the recurring consumption needs of its customers at low delivery costs ever since the launch of BB Daily in December 2018. Currently, Bigbasket users pay ₹40 and above for delivery charges, which is forgone when a user opts for a subscription package.

Milkbasket acquires Veggie India

Micro delivery startup Milkbasket has acquired Noida based online grocery venture Veggie India for an undisclosed amount. The acquisition would strengthen its distribution capabilities and grow its customer base to more than lakh households.

Ocado Garden Fresh Pvt Ltd, which operates Veggie India, was founded in January 2017. Veggie India, which operates a mobile app, helps users choose from more than 3,000 products including fruits and vegetables, organic products, packed and frozen food, beauty and hygiene products, and kitchen and household essentials. The app claims to have more than 5,000 users primarily from Noida and Ghaziabad.

The buyout comes months after Milkbasket raised $7 million (Rs 49 crore) in an extended Series A round led by US-based early-to-growth-stage venture capital firm Mayfield Advisors. Founded in 2015, Milkbasket currently has a presence in Delhi, Gurugram, Noida and Bengaluru.

Unlike bigger players in the online grocery delivery market such as BigBasket, Grofers, Amazon and Flipkart, Milkbasket positions itself as the online version of local mom-and-pop grocery stores but with more stock keeping units. It generally supplies perishable and non-perishable products that are bought in smaller quantities but with higher frequency.

DailyNinja buys WakeupBasket

Hyperlocal delivery startup DailyNinja has acquired Hyderabad based WakeupBasket in a cash and equity deal. This is DailyNinja's second acquisition; it had bought Hyderabad-based 4amshop in August.

DailyNinja runs a grocery and milk delivery service. It operates both a marketplace and an inventory-led model, and earns revenue from subscriptions. The startup last raised funding in June. It secured $3 million (around Rs 20 crore) in a Series A funding round led by new investor Saama Capital. Existing investor Sequoia Capital had also put in money.

Besides Bengaluru, DailyNinja delivers in Hyderabad and Chennai as well. It fulfills 3,500 orders a day, the statement said. WakeupBasket, operated by Crocksys Technologies Pvt. Ltd, was founded in 2015. It provides morning delivery of household essentials like DailyNinja, besides selling milk and groceries on its platform. The Hyderabad-based startup had raised a seed round from various angel investors and has grown to fulfill 2,500 orders a day.

In January, Gurgaon-based micro-delivery grocery startup Milkbasket raised $3 million (around Rs 19 crore) in funding from Unilever Ventures, the investment arm of consumer goods giant Unilever. Doodhwala, a subscription-based milk and daily essentials delivery startup, secured $2.2 million (Rs 14.27 crore) from impact venture fund Omnivore in February.