Mastercard has entered into an agreement to
acquire SessionM, a U.S. based technology company. SessionM customer engagement
and loyalty platform empowers the world’s most innovative brands – including retailers,
airlines, restaurants and CPG companies to forge stronger and more profitable
consumer relationships.
The addition of SessionM will enhance
Mastercard’s ability to help brands around the world deliver personalized,
real-time offers and comprehensive campaign measurement based on robust,
data-driven insights. Mastercard is constantly innovating and investing in
bring fresh value to brands globally—helping them build and enhance their
customer relationships and, ultimately, grow their business.
Many businesses are seeking to reinvent their
loyalty programs to better serve increasingly digital consumers. SessionM helps
brands create and manage consumer engagement and loyalty programs with
industry-leading technology that powers a complete loyalty solution — from data
management to campaign execution to program measurement.
Over the past decade, Mastercard has made a
number of investments to advance its data-driven services for retailers and
other brands. This includes the acquisition of Applied Predictive Technologies,
a test and learns analytics tool that allows brands to prove the real impact of
marketing, product, and other decisions. Mastercard has also expanded its
market-leading consulting program and enhanced its marketing services,
executing omnichannel campaigns on behalf of customers.
