Byju acquired Osmo

Tencent backed online learning platform Byju is looking to leverage Osmo, the Silicon Valley startup it recently acquired for $120 Million, to build capabilities in technologies such as computer vision and artificial intelligence.

Osmo, founded by former Googlers specializes in using computer vision for creating blended learning games for kids. While the startup will be able to leverage Byju’s content, the Bengaluru-based firm will get access to Osmo’s tech smarts.  Computer vision is an interdisciplinary scientific field in which computers are trained to extract, analyze and understand digital images or videos, with the intent of replicating what humans can do.

Byju’s DNA is predominantly offline (and content), and even today a bulk of their distribution remains offline. Osmo will help the company develop a tech lens in the product offering. Osmo’s technology can today detect shapes, numbers, letters and even images of characters and objects in relatively real-time, but going forward it says this capability will grow. Imagine a biology classroom where students get step-by-step instructions on how to dissect a frog from software that is watching their every move.

The startup will continue refining its machine vision tools and will add more members to its team to speed up the development of advanced capabilities. Today, Osmo’s software is only trained to recognize pre-programmed images, but in the future, it could make sense of something it is seeing for the first time and throw up relevant content for the student.

Byju acquires US based Osmo

Online tutoring start-up Byju’s has acquired US based playful learning system Osmo for $120 Million. The acquisition, Byju’s first ever of a US company, will help the Indian start-up expand into a new younger demographic of kids between 3 and 8, and allow it to tap into Osmo’s physical-to-digital technology and content.

Byju’s has aggressive plans for the international market and will continue to make big investments in technology to further personalize learning for students. It has been growing at 100% over the past three years and is on target to triple revenue to Rs 1,400 crore this year.

Just last month, Byju’s raised $540 million at a valuation of $3.6 billion, as robust investor demand swelled the size of its latest funding round and turned the founder of the eponymous start-up into an overnight billionaire. That funding round put Byju’s fourth on the list of India’s most valuable start-ups, after digital payments firm Paytm (One97 Communications Ltd), cab-hailing service Ola and budget hotel chain Oyo Rooms.

The focus at Byju’s has been on creating engaging, immersive content offered through personalized learning experiences to students across grades. Osmo’s use of mixed reality interactions can help it expand its platform to new audiences and applications. Launched in 2015, the Byju’s Learning App currently offers personalized programs for school students across grades 4-12. It has over 2 million annual paid subscriptions and 30 million students cumulatively learning from the app.