Salesforce.com Inc. decided to buy
big data firm Tableau Software Inc. for $15.3 Billion, marking the biggest
acquisition in the company’s history as it looks to offer more data insights to
it's clients.
Seattle-based Tableau has more than
86,000 customers, including tech heavyweights such as Verizon Communications
Inc. and Netflix Inc. As part of the all-stock deal, Tableau
shareholders will get 1.103 Salesforce shares, valuing the offer at $177.88 per
share, representing a premium of 42% to Tableau's Friday closing price.
Salesforce deal comes days after
Alphabet Inc. Google bought big-data analytics company Looker for $2.6 billion
and surpasses the $5.9 billion that the cloud-based software company paid to
buy U.S. software maker MuleSoft in 2018.
Big
data analytics is a complex process used to uncover hidden patterns, unknown correlations;
market trends and customer preferences that often help companies make better
business decisions. The San Francisco-based company said the deal is
likely to add up to $400 million in its 2020 revenue, but would decrease
adjusted profit by about 37 cents to 39 cents per share.
