Havas Group acquires digital agency Langoor

Havas Group has acquired independent digital agency Langoor for an undisclosed amount. Founded in 2010, the full-service digital agency is present across India, the Middle East and Australia.

Earlier this year, Havas acquired the leader in user experience and digital design in India, Think Design, making Langoor second acquisition in the country in 2019. The combined expertise of Think Design and Langoor boost Havas’ digital offer in the world’s fastest growing ad market.

Langoor Havas will have three key focus areas – health, business and vernacular – and will expand these services to markets outside of India in the coming months. Langoor's team of 170 specialists provide services across strategy, online marketing, website planning and development, data analytics, marketing automation, e-commerce and SEO.

Langoor adds an enviable strength to Havas Group with its distinctive approach of Creative Technologists who challenge marketing every day with their expertise in balancing, data, technology, strategic thinking and the power of creative.

GroupM to acquire The Glitch

WPP owned media agency GroupM has agreed to buy a majority stake in the independent digital creative agency The Glitch, which will retain its branding. The acquisition will strengthen GroupM growth plans by offering its clients access to a wide portfolio of digital marketing services and content solutions.

The Glitch employs 240 people working out of offices in Delhi and Mumbai offering digital, planning and content services. It handles over 30 clients across brand categories with some of its key clients such as video streaming platform Netflix; fast moving consumer goods firm Hindustan Unilever, dating app Tinder and online hospitality firm Oyo Rooms.

GroupM operates WPP’s media agencies including Mindshare, MEC, MediaCom, Wavemaker, Essence and Motivator in India. Its primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. It handles blue chip clients such as consumer goods firm ITC Ltd, telecom firm Vodafone, retail chain Shoppers Stop, auto giant Tata Motors, e-commerce platform Myntra, liquor company Pernod Ricard and Hero MotoCorp Ltd.

In January last year, GroupM acquired a majority stake in the media agency MediaCom India, a joint venture between GroupM India and Sam Balsara, the principal shareholder of the Madison Media group. MediaCom India continues to operate as an independent brand.