Lyft acquires Halo Cabs

US ride-hailing service Lyft has reportedly acquired startup Halo Cars, which focuses on rooftop advertising. Lyft like other ride-hailing services is looking into newer avenues in search of profitability and the acquisition of Halo Cars is another step towards.

Although ride-hailing services have gained immense popularity over the past few years, most are still running into losses. This has seen most ride-hailing companies like Uber and Lyft pumping money into other side businesses with the aim of registering profits.

Lyft confirmed that it has purchased digital car-top advertiser Halo Cars although it didn't disclose the buyout amount. The acquisition is being seen by many analysts as a brilliant move by the ride-hailing company, which has been struggling for quite some time and is desperately searching for profitability in its business. Halo is likely to aid Lyft in its pursuit of profitability.

Halo Cars was founded in 2018 and have operations in quite a few big US cities such as New York and Chicago. However, it is a relatively new and small company, which makes more sense for Lyft to buy the company, as it is also focusing on acquiring the team that is likely to also join its media division. Digital car-top advertising is one of the easier avenues for both traditional taxis and ride-hailing companies to generate revenues.

Go-Jek acquires Pianta

Go-Jek, the Indonesian ride-hailing service backed by Sequoia Capital, KKR & Co and Warburg Pincus, has acquired Bangalore based health care marketplace Pianta, its third acquisition in India. The purchase is aimed at beefing up its engineering team in India, which is focused on product innovation and mining data to better serve Go-Jek customers in Indonesia.

Go-Jek, which introduced a mobile app in January 2015 to provide motorcycle rides on demand, raised more than $550 Million in a round of funding in August to compete with Uber Technologies Inc. and Grab, two private car hailing startups that have begun two wheeled services on its home turf.

Go-Jek has become one of the most popular ways to get around in Indonesia, especially in traffic snarled cities like Jakarta. The company has branched out to other services, including food delivery, same-day delivery, grocery shopping and household cleaning. In April, it introduced an e-wallet service called Go-Pay to enable payments across its diverse services.

Pianta, which helps customers find and make appointments with healthcare providers, was founded in 2015. Go-Jek has acquired two other Indian startups in the past to bolster its engineering ranks. Grab, Go-Jek rival in Indonesia, raised $750 Million this month from Investors including Softbank Group Corp.