Companies Social Media Strategies

With increase in use of Social Media Platforms, Companies are shifting their focus towards Social Media and engaging with their customers and employees. In PepsiCo, the company launched a responsiveness survey through which all teams are related on responsiveness every two months and the feedback is related to organization verbatim. Under this, the CEO shares his observations experiences, thoughts with employees in a weekly letter.

To get real time opinions from the ground, Vodafone has its own People Survey Engagement Index and Management Index. Through ‘My Voice’, the company collects feedback from new joiners on recruitment, compensation, performance management, training, and engagement. “Employees make suggestions to the cross-functional senior management team in the forum captioned ‘Voice of Customer’. The company also runs the website Idea Space to encourage employees to share suggestions and ideas. A survey tool called ‘Qualtrix’ helps in gathering internal employee voices for short-term initiatives.

Over the past one year, through gaining feedback with employees from a mix of informal coffee corner sessions and frequent leadership meets, Philips has revamped some of its policies, like launching their own internal retail portal of discounted Philips products for staff. The company has also tried to engage employees in groups through discussions on important business plans before notifying them on emails.

An internal radio channel called InfyRadio serves a twin purpose of keeping employees informed about activities within the organization and ensures they are motivated. Tools like ‘My Voice’ provide executives with a simple online platform to log enquiries or grievances within built tracking and escalation for monitoring and follow up. ‘YES Connect’ provides YES bankers a platform to bond with colleagues and share best practices. Organizations who listen to their employees and are transparent, create trustworthy relationships that breed loyalty.