Hero MotoCorp ltd. formerly Hero
Honda, is an Indian Motorcycle and scooter manufacturing based in New Delhi,
India. The company is the largest two-wheeler manufacturer in the world. It has
a market share of 46% in India. Recently, the company plans to set up
manufacturing units in Brazil and Argentina. It is also opening its plant in
Colombia to help widen its reach in the region.
Plant in Colombia will be a good
hub for supply to other markets in Central and Latin America. Company will
manufacture in Brazil. Argentina wants Hero MotoCorp to manufacture within the
country. Company will enter Brazil market along with the Rio Olympics 2016.
Hero MotoCorp launched six of its best selling bikes here as part of its target
to clock 1.2 Billion unit sales from global business by 2020.
The two wheelers rolled out include
the 100 cc bikes- Splendor iSmart, Eco Deluxe and Passion Pro, the 125 cc
Glamour, the 150 cc Hunk, and the 225 cc Karizma ZMR. The bikes will be sold in
120 outlets spread across the country. This year, the company formed a
wholly-owned subsidiary in Colombia and commenced construction of a state of
the art manufacturing plant in the country.
In the first phase, the company is
planning to manufacture 75,000 to 80,000 units and in the next phase, the
company is planning to manufacture 150,000 units. The Delhi headquartered Hero
MotoCorp will be the first Indian two-wheeler company to have a manufacturing
plant in Latin America. The plant in Colombia is expected to go on stream by
middle of 2015. By 2020, the company aims to be in over 50 countries with 20
plus assembly facilities globally.
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