Molson Coors Brewing Company is a
North American Brewing Company, formed in 2005 by the merger of Molson of
Canada, and Coors of United States. It is world’s seventh largest brewer by
volume. The company is headquartered in Denver, Colorado and in Montreal,
Quebec. Recently, the company announced the acquisition of Mohali based Mount
Shivalik Breweries for an undisclosed amount.
The acquisition gives it sweeping
control of two breweries, apart from adding strong beer brand Thunderbolt to
its portfolio. Molson Coors has acquired entire brand portfolio, and will
assume direct control over brewing operations in Haryana and Punjab, giving it
an additional capacity of 600,000 hectoliters. Molson Coors sells beer brands
such as Iceberg 9000 King Cobra and Royal Brew in India.
Molson Coors has spent close to Rs
700 Crore since its entry into India in June 2011, in acquiring existing
domestic beer brands such as Thunderbolt and launching brands such as Carling
from its international portfolio. Since India is largely a strong beer market,
Thunderbolt has a strong recall in some markets in North. Demand for such
brands is strong in outskirts of urban areas and tier-II markets.
The latest acquisition will give a
boost to the American Brewer distribution in Punjab, Haryana, Jharkhand, West
Bengal, and Uttar Pradesh, where Mount Shivalik has built a steady distribution
network since its establishment in 1972. Molson Coors entered India by
purchasing a controlling stake of Cobra India, creating the joint venture
Molson Coors Cobra India. Molson Coors Cobra currently maintains one brewery in
Bihar.
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