After acquiring data firm MaplePOS
few days back, now India based restaurant listing site Zomato has acquired US
based restaurant reservations and table management platform NexTable. Service
will soon be renamed as ‘Zomato Book’. Zomato will be taking NexTable
technology in three international markets i.e. India, UAE, and Australia. This
is the company second acquisition in US after Urbanspoon for $52 Million.
NexTable enables customers to make
restaurant reservations online in real time and includes table management and
marketing tools for restaurants. Zomato has been focusing on creating a
seamless in app-experience for customers, and has been working on moving beyond
just restaurant search and discovery, into reservations, online ordering, and
in-app cash payments.
Zomato has been aggressively
growing its product offering for restaurant business. Adding NexTable and
MaplePOS into the fold now enables Zomato to offer POS Solutions, table
management and reservation system services to restaurant businesses. It already
allows restaurants businesses to update their menus, deals and discounts on a
real time basis on Zomato.
The NexTable deals make for a total
of nine acquisitions in the past nine months for Zomato. The largest of these
was the acquisition of Urbanspoon. Zomato has also acquired dominant local
restaurant search players in New Zealand, Poland, Czech Republic, Slovakia,
Turkey, and Italy.
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