Capillary Technologies Pvt. Ltd,
which offers customer relationship management, software and marketing analytics
for retailers, has acquired Sellerworx Online Service Pvt. Ltd for an
undisclosed amount in a stock and cash deal to strengthen its product portfolio.
Apart from offline retailers,
Capillary now offers products to online sellers and marketplaces through one
technology platform instead of sellers using multiple channels. Founded in
2008, Capillary raised an undisclosed amount as a loan from InnoVen Capital in
August. Sellerworx provides products and services for retailers and merchants to
manage the inventory, pricing, returns across different marketplaces and a
dynamic price management tool for marketplace sellers.
It was funded in 2015 by Axilor
Ventures. With a clientele across 30 countries, Capillary claims its products
are being used in over 20,000 stores by more than 200 large enterprise retailers
including Unilever, Wal-Mart Stores Inc and the Landmark Group, Calvin Klein,
Gap, Starbucks, Pizza Hut and Puma.
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