Dentsu Aegis Network has announced the
acquisition of creative marketing agency Happy Creative Services (also known as
Happy) which will join the Global McGarryBowen network of agencies and be
rebranded as Happy mcgarrybowen. The deal size is estimated to be up to Rs. 300
Crore.
The acquisition marks the first McGarryBowen
agency in India as it expands its footprint in Asia with other offices in
Singapore, Hong Kong and China. Happy will continue to be headquartered in
Bengaluru. The agency is known for servicing new age businesses and existing
clients will get the benefits of the tools and learning’s that a global agency
network will bring.
Established in 2007, Happy Creative
Services is an independent creative outfit with a staff of 100 across three
disciplines – brand design, integrated brand Communication and Digital.
Recently, Happy bagged the “Agency of the Year” title at the 2016 edition of
Maddys organized by the Advertising Club Madras.
Happy work on the “Ola Boat” which
was an emergency boat service set up by Ola Cabs to help stranded people in the
city of Chennai during the November 2015 Floods, also won numerous national and
international awards.
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