IT Services firm Cognizant will acquire
privately held Mirabeau BV, a digital marketing and customer experience agency
for an undisclosed amount. With the close of the acquisition, about 260
specialists from Mirabeau will become part of the Digital Business Practice at
Cognizant, which has a majority of its workforce in India.
Mirabeau’s acquisition will expand
Cognizant’s digital business capabilities in the Netherlands and across Europe,
Cognizant said in statement. “Companies in consumer-facing sectors are
increasing their investments in interactive solutions to provide better, more
personalized experiences to their customers.”
To help clients drive growth,
Cognizant Digital Business links social science research, digital strategy
services, design thinking, marketing services, analytics, IoT products and
services, cloud applications, and interactive content management. Mirabeau
further strengthens Cognizant’s ability to work with clients to identify
important insights, develop strategies, and then design prototype, and scale
meaningful product and service experiences.
Based in Amsterdam, Mirabeau specializes
in verticals like travel and hospitality, financial services, retail, and B2B
sectors. Its clients include brands such as KLM, ING, Air France, Maxeda,
MoneYou, LeasePlan.com, and Transavia. Leveraging its comprehensive design,
branding and technology expertise, Mirabeau helps clients develop and implement
their digital marketing strategies and build engaging omnichannel customer
experiences.
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