Zensar Technologies Ltd, part of
the RP Goenka Group, had agreed to buy user experience (UX) design agency
Foolproof Ltd. London-based Foolproof helps global brands design products based
on an understanding of consumer behavior.
Founded in 2002, Foolproof has
around 100 employees in its offices in Norwich, Singapore and London. The
acquisition gives Zensar access to Foolproof’s clientele across sectors such as
banking and financial services, retail, high technology and oil and gas.
Foolproof’s market leadership in experience design and the strong management
team at its helm are strategic to Zensar’s plan to increase market share in
this increasingly important space.
The acquisition will fortify
Zensar’s digital offerings and furthers the company’s ability to work with
chief marketing officers and chief digital officers to improve outcomes for
their customers and to drive innovation through design. Foolproof will
operate under its own brand name and will continue to be managed by founders
peter Ballard and Tom Wood.
Headquartered in Pune, IT services
company Zensar caters to global clients in the manufacturing, retail and
hi-tech businesses. The firm employs more than 8,000 people at 29 locations
around the globe. For the financial year 2015-16, Zensar reported revenue of Rs
1,245.9 crore, up from Rs 1,079.9 crore in the previous year, and a profit of
Rs 234.2 crore, up from Rs 183.1 crore.
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