BookMyShow had acquired Hyderabad
based online ticketing platform MastiTickets for an undisclosed amount. As a
part of the deal, MastiTickets will transfer all of its key assets, along with
existing cinema partnerships, to BookMyShow.
MastiTickets was founded in late
2014. As an online entertainment ticketing platform, it allows users to book
tickets for movies through its website, mobile app and mobile site. The
platform soon grew to establish a strong presence in Andhra Pradesh and
Telangana, and currently works with over 120 cinemas. With this acquisition, BookMyShow
aims to further consolidate its position and strengthen its footprint.
BookMyShow (Bigtree Entertainment
Pvt. Ltd.) was founded in Mumbai in 1999 and launched in 2007. With a reach
across 400 towns and cities in India, BookMyShow allows users to book
tickets for movies, plays, sports and live events through its website, mobile
app and mobile site. While BookMyShow is a leader in
the ticket booking space in India, it may have to tread cautiously in 2017
as 'cord cutting' has gained popularity in the country, with more customers
opting for home-based entertainment solutions like Netflix and the more
recently launched Amazon Prime Video.
While this is BookMyShow first
acquisition in 2017, the company has acquired a few other startups in the past,
such as Chennai-based online ticketing player TicketGreen in 2013. This
was followed by the purchase of a majority stake in Bengaluru-based social
media analytics startup Eventifier in 2015 and then the acquisition of
Chennai-based fan relationship management (FRM) solutions provider Fantain
Sports Pvt. Ltd. in 2016.
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