BookMyShow acquires Nfusion

Online entertainment ticketing company BookMyShow has acquired video-on-demand platform Nfusion for an undisclosed amount, a move that will help the Mumbai based firm enhance its audio streaming offerings.

Nfusion was set up in the Middle East in 2009 by Shoaib G.M. Khan, Sivagurunathan S. and Prabhakar Reddy. The HD video- on-demand platform allowed users to stream videos online. Dar said that strengthening the audio offerings is part of BookMyShow efforts to become a complete entertainment destination. Nfusion had a library of 1.5 million songs and are now making available curated music that will help listeners discover many more tracks.

Kuber will play an instrumental role in driving partnerships with music labels and distributors, creating exclusive audio content for BookMyShow users, and product marketing. In 2013, BookMyShow had acquired Chennai-based online ticketing player TicketGreen. It then acquired a majority stake in Bengaluru-based social media analytics start-up Eventifier in 2015 and Chennai-based fan relationship management (FRM) solutions provider, Fantain Sports in 2016.

In 2017, BookMyShow acquired Hyderabad-based online movie ticketing platform MastiTickets, invested in Pune-based DIY platform Townscript and also acquired Mumbai-based local food and restaurant recommendation engine, Burrp.

BookMyShow acquires MastiTickets

BookMyShow had acquired Hyderabad based online ticketing platform MastiTickets for an undisclosed amount. As a part of the deal, MastiTickets will transfer all of its key assets, along with existing cinema partnerships, to BookMyShow.

MastiTickets was founded in late 2014. As an online entertainment ticketing platform, it allows users to book tickets for movies through its website, mobile app and mobile site. The platform soon grew to establish a strong presence in Andhra Pradesh and Telangana, and currently works with over 120 cinemas. With this acquisition, BookMyShow aims to further consolidate its position and strengthen its footprint.

BookMyShow (Bigtree Entertainment Pvt. Ltd.) was founded in Mumbai in 1999 and launched in 2007. With a reach across 400 towns and cities in India, BookMyShow allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. While BookMyShow is a leader in the ticket booking space in India, it may have to tread cautiously in 2017 as 'cord cutting' has gained popularity in the country, with more customers opting for home-based entertainment solutions like Netflix and the more recently launched Amazon Prime Video.

While this is BookMyShow first acquisition in 2017, the company has acquired a few other startups in the past, such as Chennai-based online ticketing player TicketGreen in 2013. This was followed by the purchase of a majority stake in Bengaluru-based social media analytics startup Eventifier in 2015 and then the acquisition of Chennai-based fan relationship management (FRM) solutions provider Fantain Sports Pvt. Ltd. in 2016.