Dentsu Aegis Network has entered
the Sri Lanka market by acquiring the 59 year old family run integrated advertising
Grant Group. In South Asia, Sri Lanka becomes the second market after India
where Dentsu Aegis Network has an equity holding.
Established in 1958 by Deshabandu
Reggie Candappa also known as the godfather of advertising in Sri Lanka – the Grant
Group offers services across creative, media, outdoor, content and public
relations. In 1993, it became an associate of Interpublic Group of Companies
(ICG) owned advertising agency McCann Erickson. The group currently employs 150
people across seven entities under two main groups: Grant Advertising and Grand
Media.
Post-acquisition, Grant Advertising
will be rebranded as Dentsu Grant while Grant Media will join Dentsu Aegis
global media network brand, Carat. Other Global agency brands within the
network will integrate with their local agency counterparts stated a statement.
Grant group services over 60 local and international clients including some of
Sri Lanka’s largest advertisers including Ceylon Biscuits, Sampath Bank,
telecommunication firm Dialog Axiata, dairy company Fonterra and Sri Lanka tea
Board among others.
Part of Dentsu Inc., Dentsu Aegis
Network is made up of 10 global network brands – Carat, Dentsu, Dentsu Media, iProspect,
Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its
specialist/multi-market brands. Headquartered in London, it operates in 145
countries worldwide with more than 38,000 dedicated specialists.
No comments:
Post a Comment