Yatra acquires Air Travel Bureau

Yatra, the NASDAQ listed online travel Company, has entered into an agreement to acquire Air Travel Bureau Ltd, which it says is India’s largest independent corporate travel services provider, with gross bookings of Rs 1500 crores, and a client base of over 400 large and medium businesses across India.

ATB is a 30 year old company and claims that it can help companies save up to 20% of their corporate travel costs. For ATB, they’ll also get access to Yatra’s aggregation of hotels, which they can offer to their clients. According to ATB’s website, they have their own online booking tool with web-fares; travel policy compliance tools, built-in trip authorization and travel notifications, and a real-time view of travel spend for travel managers, apart from integration with ERP solutions like SAP and Oracle.

The acquisition of ATB essentially helps Yatra strengthen its position in the more reliable corporate travel business vertical, even as it tries to find its own space in a market that the MakeMyTrip - Goibibo combine dominate. In July 2016, Yatra had signed a reverse-merger agreement with US-based special purpose acquisition company Terrapin 3 Acquisition Corp, which was listed on the NASDAQ, paving the way for a back-door listing of the second Indian online travel services provider in the US.

Yatra was founded in 2006 by former Ebookers Group (UK) executives Shringi, Manish Amin and Sabina Chopra. Amin is now chief information officer and Chopra is executive vice president of operations. The company is backed by a string of venture capital, private equity and strategic investors. In October last year, it sold a small stake to Reliance Industries Ltd as part of a deal linked to an existing partnership where Reliance pre-installed the Yatra mobile app in its Lyf-branded 4G handsets.