Enterprise software firm Freshworks
Inc., previously Freshdesk, had acquired Zarget, a website analytics start-up
backed by marquee Investors including Sequoia Capital. This marks the ninth
acquisition for Freshworks in less than three years. It had acqui-hired chatbot
start-up Joe Hukum, data integration platform Pipemonk and social media
customer service firm Airwoot, among others.
Founded in 2015, Zarget offers
tools to businesses and marketers to understand user behaviour on websites.
According to the company, its suite of solutions—which include a click map of
visitors, tests to determine the webpages that are doing better and other
patented tools deployed through Google Chrome extensions—deliver actionable
insights to increase user engagement.
Zarget was started by former Zoho
executives Arvind Parthiban, Naveen Venkat and Santosh Kumar and is based in
Chennai. The start-up received a seed investment from Freshworks’ Mathrubootham
and went on to raise $7.5 million over two rounds from Accel Partners, Matrix
Partners India and Sequoia Capital India.
Zarget was built to help marketers
make informed decisions on their online properties without the need for deep
technical resources or large budgets. Together with Freshworks, Zarget expect
to accelerate the digital marketing evolution and help our customers further
transform the way they market with combined expertise and solutions.
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