Online entertainment ticketing
company BookMyShow has acquired video-on-demand platform Nfusion for an
undisclosed amount, a move that will help the Mumbai based firm enhance its
audio streaming offerings.
Nfusion was set up in the Middle
East in 2009 by Shoaib G.M. Khan, Sivagurunathan S. and Prabhakar Reddy. The HD
video- on-demand platform allowed users to stream videos online. Dar said that
strengthening the audio offerings is part of BookMyShow efforts to become a
complete entertainment destination. Nfusion had a library of 1.5 million
songs and are now making available curated music that will help listeners
discover many more tracks.
Kuber will play an instrumental
role in driving partnerships with music labels and distributors, creating
exclusive audio content for BookMyShow users, and product marketing. In 2013,
BookMyShow had acquired Chennai-based online ticketing player TicketGreen. It
then acquired a majority stake in Bengaluru-based social media analytics
start-up Eventifier in 2015 and Chennai-based fan relationship management (FRM)
solutions provider, Fantain Sports in 2016.
In 2017, BookMyShow acquired
Hyderabad-based online movie ticketing platform MastiTickets, invested in
Pune-based DIY platform Townscript and also acquired Mumbai-based local food
and restaurant recommendation engine, Burrp.
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