Ola acquires Foodpanda India Unit

Ola, operated by ANI Technologies Pvt. Ltd, has acquired food delivery start-up Foodpanda India from its German Parent Delivery Hero AG in an all-stock deal that will see the ride hailing major infuse $200 Million in Foodpanda India operations. Under the deal, Foodpanda’s India business will be transferred to Ola in exchange for the latter’s stock.

The deal marks Ola’s foray into the online food ordering and delivery segment, a business shaped in India by the likes of Zomato and Swiggy, and one where Ola’s biggest rival, Uber, has been making strides recently through its unit UberEATS. Ola too tested what it called Ola Cafe in 2014, but shut down the unit shortly after. The collaboration between Ola and Foodpanda India unlocks the power of a partnership that will help Foodpanda India grow as the most preferred online food delivery service in the country.

The deal comes months after Bengaluru-based Ola raised a huge $1.1 billion (another $1 billion is likely to come in soon) from SoftBank Group and Tencent Holdings to strengthen its position in India. Mobility start-ups with terabytes of data on local routes and consumer app usage patterns are generally believed to be better placed in running a delivery business. In 2014, San Francisco-based Uber launched UberEATS as a pilot project and has since taken the service to 27 countries—and seven Indian cities in quick succession since May this year.

Foodpanda India was set up as the local unit of Berlin-based Foodpanda GmbH, a Rocket Internet portfolio firm, in 2012. The company has had a tough stint in India, given service quality issues, layoffs and ceding of market share to rivals. Last year, Delivery Hero acquired Foodpanda GmbH but the deal did not have a substantial trickle-down impact on India operations.