Ola’s Foodpanda acquires Holachef

Foodpanda, the online food ordering and delivery startup owned by Ola, has acquired Mumbai based food-tech startup Holachef Hospitality Pvt. Ltd for an undisclosed sum. Foodpanda will take over Holachef’s employees and kitchen equipment’s. 

Holachef marks Ola’s second acquisition within a year, which bought Foodpanda from Germany’s Delivery Hero in December last year. Ola, run by ANI Technologies Pvt. Ltd, is seemingly leaving no stone unturned to fight it out in the online food ordering space dominated by Swiggy (Bundl Technologies Pvt. Ltd) and Zomato (Zomato Media Pvt. Ltd). Ola rival Uber India Pvt. Ltd too has entered the space with UberEats India.

Foodpanda will foray into cloud kitchens with its acquisitions. It also plans to launch its own food brand across categories. The company claims to have a network of over 1 lakh delivery partners and access to over 150 million customers. Holachef delivers home-cooked food to customers and was operational in Mumbai and Pune. The company, backed by Ratan Tata, Kalaari Capital and India Quotient, had raised $9.6 million cumulatively till date, according to data from Crunchbase.

While India’s food-tech space has seen rapid expansion in the past couple of years, several startups—including TinyOwl, Yumist and Dazo—operating in the domain have shut shop. Bengaluru-based SpoonJoy was acquired by online groceries firm Grofers in 2015.

Foodpanda in talks to buy Holachef

Foodpanda, the online food ordering and delivery marketplace owned by Ola, is in advanced talks to buy Mumbai based food tech startup Holachef Hospitality Pvt. Ltd, which shuttered operations nearly three months ago. Foodpanda will acquire Holachef Staff, brand name and kitchen equipment.

A potential acquisition would be the second within a year for Ola, India’s largest taxi aggregator. Last December, the company, run by ANI Technologies Pvt. Ltd, bought Foodpanda from its German parent. A potential deal signals Ola’s aggressive expansion to compete in the online food ordering and delivery segment alongside players like Swiggy (Bundl Technologies Pvt. Ltd), Zomato (Zomato Media Pvt. Ltd) and the recent entrant UberEats India.

Founded in 2014, Holachef, which delivers home-cooked food to customers, closed operations in April. The startup’s Twitter handle is flooded with customer queries about its sudden absence from delivery platforms. Holachef, which was operational in Mumbai and Pune, had raised ₹ 2 crore from diamond merchant Ashok Kumar in February this year. The company backed by Ratan Tata, Kalaari Capital and venture capital fund India Quotient has raised $9.6 million cumulatively till date.

Ola was also exploring creating an independent food technology company on the lines of Flipkart’s model and was in talks to buy food brand FreshMenu (Foodvista India Pvt. Ltd) along with another private label. Holachef joins the likes of Gurugram-based Twigly that three weeks back shut operations after being in business for three years. Among other food-tech businesses, Spoonjoy (acquired by grocery delivery firm Grofers), TinyOwl, Yumist and Dazo had to shut shop as raising funds amid immense competition became increasingly difficult.

Ola acquires Foodpanda India Unit

Ola, operated by ANI Technologies Pvt. Ltd, has acquired food delivery start-up Foodpanda India from its German Parent Delivery Hero AG in an all-stock deal that will see the ride hailing major infuse $200 Million in Foodpanda India operations. Under the deal, Foodpanda’s India business will be transferred to Ola in exchange for the latter’s stock.

The deal marks Ola’s foray into the online food ordering and delivery segment, a business shaped in India by the likes of Zomato and Swiggy, and one where Ola’s biggest rival, Uber, has been making strides recently through its unit UberEATS. Ola too tested what it called Ola Cafe in 2014, but shut down the unit shortly after. The collaboration between Ola and Foodpanda India unlocks the power of a partnership that will help Foodpanda India grow as the most preferred online food delivery service in the country.

The deal comes months after Bengaluru-based Ola raised a huge $1.1 billion (another $1 billion is likely to come in soon) from SoftBank Group and Tencent Holdings to strengthen its position in India. Mobility start-ups with terabytes of data on local routes and consumer app usage patterns are generally believed to be better placed in running a delivery business. In 2014, San Francisco-based Uber launched UberEATS as a pilot project and has since taken the service to 27 countries—and seven Indian cities in quick succession since May this year.

Foodpanda India was set up as the local unit of Berlin-based Foodpanda GmbH, a Rocket Internet portfolio firm, in 2012. The company has had a tough stint in India, given service quality issues, layoffs and ceding of market share to rivals. Last year, Delivery Hero acquired Foodpanda GmbH but the deal did not have a substantial trickle-down impact on India operations.

Swiggy acqui-hires 48East

Bengaluru based food ordering and delivery startup Swiggy has acqui-hired the management team of Bengaluru based gourmet Asian Food startup 48East in order to further broaden its senior leadership. Following this acqui-hire, the company looks to serve its consumers more efficiently and consequently grow in the market.

Swiggy Access, for the uninitiated, is an initiative aimed at reaching more customers and making its delivery more seamless. Geared towards facilitating the business expansion of partners on the platform, the new service allows restaurant partners to set up kitchen spaces in areas where they do not have a physical presence.

Swiggy currently has a presence in more than 10 cities across the country and claims to have tie-ups with around 20,000 restaurants in these cities. The Bengaluru-based startup has raised a total funding of $155.5 Mn (INR 1000 Cr) till date and clocks over 4 Mn transactions per month on its platform. By acqui-hiring 48East, the online food delivery platform is looking to bolster its presence in the market, amidst competition from highly funded players like UberEATS and Zomato.

Its biggest rival Zomato has also made a number of investments and acquisitions in the last couple of months. In the second of September, the foodtech unicorn took over Bengaluru-based Runnr, a B2B online service provider platform for hyperlocal logistics services. The move was aimed at strengthening Zomato’s food delivery capacity. A week later, the Gurugram-based company also invested an undisclosed amount of funding in the Hyderabad-based foodtech startup, TinMen.