Gannett Co., Inc. has entered into
an agreement to acquire WordStream Inc., a provider of cloud-based software-as-a-Service
(SaaS) solutions for local and regional businesses and agencies to optimize their
digital marketing services campaigns. The transaction builds upon Gannett existing
data-driven digital marketing services, ReachLocal and SweetIQ.
WordStream helps thousands of
businesses to harness the power of Google, Facebook and Bing by leveraging its
discovery and recommendation technologies, intelligent campaign optimization,
and online training programs in its cloud-based SaaS solutions. These
Do-It-Yourself (DIY) solutions provide businesses and agencies the ability to
manage and optimize performance and results on paid search and social
advertising campaigns.
WordStream is a proven innovator
and delivers a world-class customer experience. Through WordStream, ReachLocal
and SweetIQ, Gannett will now be able to provide the full spectrum of digital
marketing services from DIY to managed service to any local or regional
business or agency.
The
market for digital marketing services in the U.S. is over $90 billion and
consists of both large and small clients. The addition of WordStream
best-in-class DIY SaaS solutions significantly enhances Gannett capabilities
and expands addressable market.
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