Outbrain, the world’s leading
native advertising platform, has acquired AdNgin, a UI Optimization company
built to enhance the reader experience. This acquisition is Outbrain’s sixth to
date, continuing a string of growth-driven accelerations in the last several
years.
Guiding digital discoveries of
readers around the globe, Outbrain connects publishers, marketers and consumers
through personalized, interest-based recommendations. AdNgin focuses on that
same level of personalization, individually optimizing the reader experience
based on their visual preferences.
The
understanding that every consumer is different — from their personal interests
to the way they interact digitally — is what inspired the two companies to come
together. Harnessing the combined technologies, performance will continually
scale as publishers see higher RPMs (revenue per mile), marketers higher CTRs
(click through rate), and readers better overall content interactions.
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