Sweden’s Truecaller started out
life as a service that screen calls and messages to weed out spammers. In
recent time the company has switched its focus to India, its largest market
based on users, adding services that include payments to make it more useful.
Now Truecaller is putting even more weight behind its India push after it
announced its first acquisition, mobile payment service Chillr.
The vision is to go deeper into
mobile payments and associated services to turn Truecaller into a utility that
goes beyond just handling messages and calls, particularly payments — a
space that WhatsApp is preparing to enter in India. Truecaller doesn’t have WhatsApp - like scale
— few companies can match 200 million active users in India, but it
did recently disclose that it has 100 million daily active users
worldwide, while India is its largest country with 150 million registered
users.
Truecaller has raised over $90
million from investors to date. Truecaller has instead raised
capital from Swedish investment firm Zenith. Chillr, which offer payment
services between over 50 banks, had raised $7.5 million from the likes of Blume Ventures
and Sequoia Capital. The development of the service in India has made it
look from the outside that the company is splitting into two, a product
localized for India and another for the rest of the world.
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