Amazon India Payment arm, Amazon
Pay, has acquired Bengaluru based and Sequoia backed startup Tapzo, as the
e-commerce giant attempts to aggressively ramp up its payments business and get
a bigger slice of India’s booming digital payments economy, currently dominated
by the likes of Paytm.
Prior to its acquisition, Tapzo
counted the likes of Sequoia Capital and American Express Co. among its
investors, and had raised over $20 million since it started out in 2009.
In its current avatar, Tapzo allows users to access over 35 apps, including the
likes of Flipkart, Amazon, Uber and Ola, among others.
Founded in 2009 as a complaint
redressal forum called Akosha, the service was rebranded and launched as
Helpchat. Helpchat started out as a personal assistant platform with a chatting
feature, but even that pivot proved unsuccessful for Singla and the rest of his
team. Eventually, Helpchat was pivoted and re-launched as an all-in-one
platform, Tapzo, in November 2016.
Amazon
separately launched a new bill payments service, which will enable prepaid and
postpaid bill payments through its Amazon Pay wallet. As part of the new
service, Amazon has forged tie-ups with hundreds of billers for electricity,
mobile and broadband bill payments, among others.