InMobi has acquired Pinsight Media,
a mobile data and advertising company in an all-stock deal. InMobi says that
this is a part of the partnership with US Telco Sprint in regards to devices,
data, media and marketing. The acquisition will help InMobi with better
targeting, engagement and retention through network level mobile data from
mobile apps and browsers, through its InMobi Marketing Cloud product.
Pinsight is a subsidiary of Sprint,
which offers ad products and services to US Telco’s and advertisers across
consumer goods, retail, entertainment and finance. Its services include getting
new audiences, finding market opportunities and engagement strategies. It
claims to get mobile data from 32 million mobile users from the network.
InMobi
now has expanded its operations in North America to Kansas City along with the
existing operations in San Francisco, New York, Los Angeles and Chicago. In
January this year, InMobi acquired US-based mobile video ad startup
AerServ for $90 million in a cash and stock deal. Post this, the company’s
video and programmatic business accounted for 35% of the overall company
revenues. In June, it also partnered with Microsoft wherein InMobi
moved to Microsoft Azure as its cloud provider and would also collaborate for
technology and marketing strategies.
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