Hyperlocal delivery startup
DailyNinja has acquired Hyderabad based WakeupBasket in a cash and equity deal.
This is DailyNinja's second acquisition; it had bought
Hyderabad-based 4amshop in August.
DailyNinja runs a grocery and milk
delivery service. It operates both a marketplace and an inventory-led model,
and earns revenue from subscriptions. The startup last raised funding in
June. It secured $3 million (around Rs 20 crore) in a Series A
funding round led by new investor Saama Capital. Existing investor Sequoia
Capital had also put in money.
Besides Bengaluru, DailyNinja
delivers in Hyderabad and Chennai as well. It fulfills 3,500 orders a day, the
statement said. WakeupBasket, operated by Crocksys Technologies Pvt. Ltd, was
founded in 2015. It provides morning delivery of household essentials like
DailyNinja, besides selling milk and groceries on its platform. The
Hyderabad-based startup had raised a seed round from various angel investors
and has grown to fulfill 2,500 orders a day.
In
January, Gurgaon-based micro-delivery grocery startup Milkbasket raised $3
million (around Rs 19 crore) in funding from Unilever Ventures, the investment
arm of consumer goods giant Unilever. Doodhwala, a subscription-based milk and
daily essentials delivery startup, secured $2.2 million (Rs 14.27 crore) from
impact venture fund Omnivore in February.
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