Tuesday, 20 November 2018

Cure.fit acquires Seraniti

Health and Fitness startup CureFit has acquired integrated mental wellness platform Seraniti. CureFit has rebranded Seraniti clinics at Bengaluru and Pune as Mind.fit, which offers online, and offline yoga, meditation and therapy services.

Seraniti was founded in 2016 by mental health practitioner. It offers psychotherapy services through 15 in-house professionals. Its team assesses the users' requirement and matches them to the right therapist. Users can then book an appointment. Seraniti claims it undertakes about 500 sessions a month in Bengaluru and Pune.
The Seraniti app is no longer available for users. Seraniti customers will be transitioned to the Mind.fit fold and will have access to yoga and meditation centres and do-it-yourself tutorials. They can now book appointments though the Cure.fit app.

Mind.fit claims to be India’s largest yoga chain with a membership of about 11,000, conducting 160 classes a day across its over 70 centres. CureFit is backed by venture capital firms Accel Partners, Kalaari Capital and Chiratae Ventures, which was previously known as IDG Ventures India. It formally launched the flagship Cure.fit mobile app in May last year. 

Another offering is Cult.fit, which runs offline centres that offer equipment-less workouts including strength and conditioning exercises, spinning, boxing, mixed martial arts, zumba and yoga. Eat.fit is its subscription-based food delivery vertical while Mind.fit focuses on yoga and meditation. Its latest offering, Care.fit, offers a digital platform for doctors and health checkups.

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