Infotech (IT) firm Tata Consultancy
Services (TCS) has acquired London based digital design company W12 Studios for
an undisclosed sum, marking its first digital acquisition. W12 Studios will be
a part of TCS Interactive, which is the digital division of the IT service
provider’s business and technology services unit.
With its bold, provocative and
visionary approach to design, W12 Studios adds to TCS Interactive portfolio of
services as it helps the world’s leading brands innovate, create and deliver
unique digital experiences across the entire user journey.
W12 Studios, founded in 2012 by
chief executive Fabian Birgfeld and creative chief Michael Albers will retain
its current name, branding and location in London's historic Metropolitan Wharf
in Wapping. The duo will continue to lead W12 Studios and keep their current
roles.
TCS,
which became the first Indian company in April to cross $100 billion in market
value, is also looking at newer technologies such as Internet of Things,
automation and cloud computing to push its digital revenue past the
$5 billion mark this year.
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