Freshworks acquires Natero

Customer engagement service Freshworks which you may still remember under its old name of Freshdesk, has acquired Natero, a customer success service with some AI/ML smarts that helps businesses prevent churn and manage their customers.

The acquisition will help the company complete its mission to provide its users with a 360-degree view of their customers. Freshdesk started out with a focus on customer support and then added additional functionality for marketers and other roles over time. Today, however, companies want this full 360-degree view of a customer and are able to offer differentiated service to their top customers, for example. In many ways, the acquisition of Natero closes the loop here.

Natero will continue to exist as a stand-alone product, but it will also become part of the Freshworks 360 suite, Freshwork’s integrated customer engagement suite. Ahead of today’s acquisition, Natero had raised a total of $3.3 million. That’s not a lot for a startup that launched back in 2012, but Soules noted how he was able to fund the company’s expansion through revenue. The two companies did not disclose the acquisition price.