Tuesday, 7 May 2019

Medlife acquires e-pharmacy Myra

Healthcare services platform Medlife International Private Limited has acquired medicine-delivery app Myra Medicines in a cash and stock deal. The acquisition will support Medlife’s pharmacy business and help it accrue profits. At the same time, Medlife will consolidate and strengthen the delivery of medicines and extend the reach to more Indian cities.

It claims to leverage data science and technology to automate a highly operational business their prediction algorithm is able to ensure 95% order fulfillment with just 25 days of inventory holding and delivery costs of fewer than 40 per order achieving near positive unit economics.
The company leverages its express delivery abilities to maintain lowest order level costs. The company claims that its on-demand model is built on the back of a best in class ordering and warehousing system that ensures orders are picked packed and dispatched post compliance and legal in just 5 minutes.

Medlife was founded in 2014 by Kumar and Prashant Singh and began operations with online drug deliveries before expanding into online consultations with medical professionals and diagnostics. The company is currently looking to raise capital from external sources. This is the second reported acquisition that Medlife has made this year. In January, it bought Mumbai-based digital healthcare platform and home diagnostics services company MedLabz for an undisclosed sum.

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