EY acquires C Centric

EY, the professional service brand in India had acquired C Centric, a provider of customer relationship management (CRM) solutions and services to help businesses rethink, redesign and deliver better customer experience. The acquisition strengthens EY’s commitment to support businesses in their transformation journeys by bringing a customer insight driven strategy that helps organizations look at digital from every angle and unlock the power of key disruptive technologies like artificial intelligence (AI), robotic process automation (RPA), Analytics, Cloud among others.

With the acquisition, EY brings on board a team with extensive experience in conceptualizing and implementing CRM solutions. The C Centric team has a strong reputation in the market for delivering leading-edge CRM solutions and services across industries, particularly financial services including banking and insurance. Their addition to EY will strengthen our ability to help businesses capitalize on the digital wave and provide an end-to-end digital experience to customers.

C Centric was co-founded in 2007 in Mumbai and have a presence in three cities. It is a leading provider of 'customer-centric' software solutions offering customer experience linked consulting services, implementation, and maintenance, as well as customer, focused solutions linked to finance investments and operations. C Centric also partners with some of the world's leading providers of customer management solutions including Microsoft.

EY continues to expand its digital capabilities in India to help organizations solve their complex end-to-end business transformation challenges. With more than 2800 digital and technology professionals in EY India, the firm is well-positioned to deliver advanced digital solutions to organizations in varied functions and industries, leveraging emerging technologies such as AI, RPA, data analytics, internet of things, blockchain, and others.