Mobile gaming platform Nazara Technologies has
acquired a majority stake in sports content website Sportskeeda.com, continuing
its string of acquisitions and investments in the sports and internet space.
Investments and acquisitions have been a key
part of Nazara’s growth strategy, with bets in the past year or so including
fantasy gaming platform HalaPlay, and real money quiz app Qunami. Sportskeeda
offers news and views on sports such as cricket, football, basketball and
pro-wrestling, with freelance writers, bloggers and sports enthusiasts largely
generating its content.
The acquisition will also help Nazara expand
its user base to countries such as the US. Nazara, which was planning to go
public in 2018, and had obtained approval from the markets regulator, shelved
its plans owing to weak market conditions. It plans to attempt a listing again
next year.
Gaming companies have seen heavy user and
investor interest in the last few years, driven by wider internet penetration
spearheaded by Reliance Jio, and higher willingness of consumers to pay for
mobile games.
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