Lycos Internet to acquire TriTelA Gmbh

Digital Marketing Firm Lycos Internet Ltd will acquire 100% stake in Austria based mobile solutions provider TriTelA Gmbh in an all-stock transaction giving it access to cloud based technology that can help broaden its consumer services.

The deal will give Lycos access to TriTelA ‘mysms’ messenger that synchronizes test messages (SMS) and instant messages across different devices (mobile phones, tablets and desktops) through a cloud based account MySMS, available on Android Play and Apple store, has 3 million users worldwide and synchronizes 100 Million messages a day.

MySMS cloud based framework can tie multiple nodes such as SMS, instant messaging, wearable technology, connected ear and smart appliances with the consumer through multiple devices, smartphones, tablets, laptops and over-the-top (OTT) content. Lycos owns community and social sites in 120 languages in 177 countries including search engine Lycos.com. Last year, it launched two fitness bands under its newly launched Internet of Things based division called Lycos Life.

In the instant messenger space, it competes with the likes of Whatsapp, WeChat, Line, KakaoTalk, and Facebook Messenger that have millions of users. Lycos will also get to own two other assets of TriTelA as a result of this acquisition. SPH Wien is a content management and analytics platform for Video. Kika Social is a unified platform for social media listening, engagement and measurement. 

Apollo Tyres acquires Germany Reifencom

After having failed to acquire the US based Cooper Tire in a $2.5 Billion deal, the country second largest tyre manufacturer by Sales, Apollo Tyres had acquired Reifencom GmBH, one of the largest tyre distributors in Germany for Euro 45.6 Million.

Reifencom GmBH has an online presence in six countries – Germany, France, Italy, Austria, Switzerland, and Denmark. In Addition, it operates 37 stores and service centres across Germany. Acquisition will enable Apollo to improve its mix of distribution channels in Germany and Europe and aid in increasing the visibility of Apollo and Vredestein tyres offline and especially in the fast growing online retail space.

Reifencom has turnover of 147 Million euro in 2014. The acquisition will give Apollo two benefits: increase in number of channels overseas as well as access to retailing multiple brands. Apollo already has 3,500 dealers/partners in Europe which will now get further enhanced due to the acquisition of Reifencom.

The success of Reifencom GmBH is attributed to its highly efficient logistics system, which ensures there is a guarantee of a high degree of availability of all kinds of tyres and rims, even during busy periods like spring and autumn. Reifencom GmBH procures tyres and rims from leading manufacturers thereby ensuring a high level of quality.