Digital Marketing Firm Lycos
Internet Ltd will acquire 100% stake in Austria based mobile solutions provider
TriTelA Gmbh in an all-stock transaction giving it access to cloud based
technology that can help broaden its consumer services.
The deal will give Lycos access to
TriTelA ‘mysms’ messenger that synchronizes test messages (SMS) and instant
messages across different devices (mobile phones, tablets and desktops) through
a cloud based account MySMS, available on Android Play and Apple store, has 3
million users worldwide and synchronizes 100 Million messages a day.
MySMS cloud based framework can tie
multiple nodes such as SMS, instant messaging, wearable technology, connected
ear and smart appliances with the consumer through multiple devices,
smartphones, tablets, laptops and over-the-top (OTT) content. Lycos owns
community and social sites in 120 languages in 177 countries including search
engine Lycos.com. Last year, it launched two fitness bands under its newly
launched Internet of Things based division called Lycos Life.
In the instant messenger space, it
competes with the likes of Whatsapp, WeChat, Line, KakaoTalk, and Facebook
Messenger that have millions of users. Lycos will also get to own two other
assets of TriTelA as a result of this acquisition. SPH Wien is a content
management and analytics platform for Video. Kika Social is a unified platform
for social media listening, engagement and measurement.
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